Hope for Henry Expands Innovative Pediatric Care Program to Children’s Hospital of the King’s Daughters in Norfolk, VA

Washington, DC – The Hope for Henry Foundation announced today they will be launching their Super Rewards for Super Kids program in Children’s Hospital of the King’s Daughters (CHKD) in Norfolk, Virginia. CHKD is the 38th pediatric hospital partner using Hope for Henry’s innovative pediatric care program.

“Despite all we have achieved in pediatric care, clinicians and caregivers typically rely on little more than lollipops, colorful bandages, and physical restraints to help children endure medical treatments,” said Laurie Strongin, Hope for Henry Founder and CEO. “Hope for Henry offers a better way. Developed with expertise gained over two decades of innovation, Hope for Henry’s Super Rewards for Super Kids helps kids do what they need to do to get better while reducing stress and anxiety and improving their overall hospital experience. We are delighted to bring the healing effects of this program to all the kids and families at CHKD.”

“I love how the Super Rewards for Super Kids images are front and center,” explained Ashleigh Clore, RN, Clinical Practice and Education Specialist. “A lot of educational resources are text-based. This program will help us reach families of all literacy and language ability levels.”

Since 2003, Hope for Henry’s scientifically tested program has helped more than 120,000 hospitalized kids confront the challenges of serious illness, adhere to their medical plans, and thrive. Driven by experienced medical professionals and backed by data and research, Hope for Henry has produced extraordinary results for the nation’s youngest and sickest patients. From creating “roadmaps” to guide patients as they navigate complex medical procedures, to designing effective patient incentive programs, to convening experts to reimagine how hospitals care for sick kids, to training the frontline staff who coach patients through difficult procedures, Hope for Henry’s adherence to data, commitment to partnership, and entrepreneurial spirit have significantly advanced pediatric care.

Improvements in adherence to medical protocols is associated with enhanced clinical outcomes for chronically ill patients, enriched patient experience, and reduced costs to healthcare systems. Super Rewards for Super Kids has generated remarkable positive outcomes for pediatric patients. Hospital staff has observed significant improvements in anxiety, coping skills, adherence to treatment plans, and overall healthcare experiences. Additionally, there has been a marked reduction in sedation reliance for MRI procedures.


Analysis of data from more than 3,500 program beneficiaries reveals the following impacts:

  • 72% decrease in sedation use
  • 90% boost in patient adherence
  • 85% decline in anxiety
  • 88% enhancement in coping skills
  • 98% elevation in overall patient experience


These compelling results demonstrate the effectiveness of Super Rewards for Super Kids on patients. Furthermore, hospitals, insurance companies, and other stakeholders reap the rewards of greater efficiencies, improved resource allocation, and cost savings, among other benefits, by implementing our program. The substantial positive impact on patients and stakeholders alike is driving demand for Hope for Henry’s program from hospitals and healthcare clinics nationwide.

Super Rewards makes critical procedures more efficient, reducing risks and costs. Although adults have long received rewards for healthcare adherence, Hope for Henry is the first to apply behavioral economics to minimize children’s distress and enhance medical compliance. By continuously consulting with child life specialists, parents, and patients, Hope for Henry ensures their voices are heard, not only in the development of the program but in hospitals everywhere, so kids have a sense of control and positive engagement in their care and well-being.

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About Hope for Henry

Hope for Henry is reinventing how hospitals care for children and their families through innovative, scientifically tested programs that help hospitalized kids confront the challenges of serious illness, adhere to their medical plans, and thrive. Founded in 2003 and led by social innovator, patient advocate, and author Laurie Strongin, Hope for Henry has served more than 120,000 children in hospitals around the country.

About Children’s Hospital of the King’s Daughters

CHKD is the only freestanding children’s hospital in Virginia and serves the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia, and northeastern North Carolina. The not-for-profit CHKD Health System operates primary care pediatric practices, surgical practices, multi-service health centers, urgent care centers, and satellite offices throughout its service region. In 2022, CHKD opened the 60-bed, 14-story Children’s Pavilion on its campus to address the mental health crisis facing our youth.


Jack Goldberg, Hope for Henry, 202.813.3385, jack.goldberg@hopeforhenry.org

Elizabeth Ward, PR Collaborative, 202.339.9598, elizabeth@prcollaborative.com

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