Hope for Henry Expands Innovative Pediatric Care Program to Cincinnati Children’s with Support from Lids Foundation

Washington, DC – The Hope for Henry Foundation announced today it will be launching its Super Rewards for Super Kids program at Cincinnati Children’s in Cincinnati, Ohio. Cincinnati Children’s is the 39th pediatric hospital partner using Hope for Henry’s innovative pediatric care program.

“Hope for Henry is pleased to make its debut at Cincinnati Children’s, where the Child Life & Integrative Care team will use the Super Rewards for Super Kids program as part of the support it provides patients,” said Laurie Strongin, Hope for Henry Founder and CEO.

“Cincinnati Children’s Child Life Specialists are experts in helping patients and families minimize stress and maximize coping in the healthcare setting. The Super Rewards for Super Kids program from Hope for Henry gives our Child Life team another tool to help our patients understand their procedures and reduce the anxiety they may have around them,” said Eileen Clark, Sr. Clinical Director, Child Life & Integrative Care, Cincinnati Children’s.

With a grant of $100,000, Lids Foundation is supporting Hope for Henry’s expansion to five hospitals, including Cincinnati Children’s. “Children’s health is of paramount importance to Lids Foundation,” explained Lawrence Berger, Lids Foundation Board Member and Chairman of FanzzLids.”Our significant investment in Hope for Henry ensures that hospitalized kids have the tools and resources they need to heal.”

Since 2003, Hope for Henry’s scientifically tested program has helped more than 120,000 hospitalized kids confront the challenges of serious illness, adhere to their medical plans, and thrive. Driven by experienced medical professionals and backed by data and research, Hope for Henry has produced extraordinary results for the nation’s youngest and sickest patients. From creating “roadmaps” to guide patients as they navigate complex medical procedures, to designing effective patient incentive programs, to convening experts to reimagine how hospitals care for sick kids, to training the frontline staff who coach patients through difficult procedures, Hope for Henry’s adherence to data, commitment to partnership, and entrepreneurial spirit have significantly advanced pediatric care.

Improvements in adherence to medical protocols are associated with enhanced clinical outcomes for chronically ill patients, enriched patient experience, and reduced costs to healthcare systems. Super Rewards for Super Kids has generated remarkable positive outcomes for pediatric patients. Hospital staff has observed significant improvements in anxiety, coping skills, adherence to treatment plans, and overall healthcare experiences. Additionally, there has been a marked reduction in sedation reliance for MRI procedures.


Analysis of data from more than 4,000 program beneficiaries reveals the following impacts:

  • 72% decrease in sedation use
  • 90% boost in patient adherence
  • 85% decline in anxiety
  • 88% enhancement in coping skills
  • 98% elevation in overall patient experience


These compelling results demonstrate the effectiveness of Super Rewards for Super Kids on patients. Furthermore, hospitals, insurance companies, and other stakeholders reap the rewards of greater efficiencies, improved resource allocation, and cost savings, among other benefits, by implementing the program. The substantial positive impact on patients and stakeholders alike is driving demand for Hope for Henry’s program from hospitals and healthcare clinics nationwide.

Super Rewards makes critical procedures more efficient, reducing risks and costs. Although adults have long received rewards for healthcare adherence, Hope for Henry is the first to apply behavioral economics to minimize children’s distress and enhance medical compliance. By continuously consulting with child life specialists, parents, and patients, Hope for Henry ensures their voices are heard, not only in the development of the program but in hospitals everywhere, so kids have a sense of control and positive engagement in their care and well-being.

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About Hope for Henry

Hope for Henry is reinventing how hospitals care for children and their families through innovative, scientifically tested programs that help hospitalized kids confront the challenges of serious illness, adhere to their medical plans, and thrive. Founded in 2003 and led by social innovator, patient advocate, and author Laurie Strongin, Hope for Henry has served more than 120,000 children in hospitals around the country.

About Cincinnati Children’s

Cincinnati Children’s is a nonprofit, comprehensive pediatric health system. As a leader in research, education, patient care, advocacy, and innovation, it is ranked #1 in U.S. News & World Report’s 2023-2024 list of best children’s hospitals in the nation and is the #2 recipient of pediatric research grants from the National Institutes of Health. Cincinnati Children’s is internationally recognized for improving child health and transforming the delivery of care.

About Lids Foundation

The Lids Foundation provides support directly to local communities and to the charitable organizations that serve them to enable community members of all ages to live more active, healthy, and productive lives. The Lids Foundation raises money through both fundraisers organized and supported by Lids teammates and through donations made in Lids stores across the country.


Jack Goldberg, Hope for Henry, 202.813.3385, jack.goldberg@hopeforhenry.org

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