Maimonides Health Launches Partnership with Hope for Henry Foundation to Support Pediatric Patients Thanks to Lids Foundation

The program “Super Rewards for Super Kids” helps pediatric patients with serious illness to cope with difficult medical procedures

BROOKLYN, NY (Feb. 14, 2024) Maimonides Health and the Hope for Henry Foundation launched a new partnership on Wednesday to benefit hospitalized children receiving care at Maimonides Children’s Hospital.

This event marked the start of Hope for Henry’s “Super Rewards for Super Kids” program for Maimonides patients. This innovative program incentivizes children to adhere to critical medical procedures that can be frightening or uncomfortable, like MRIs, CT scans, vaccinations, and more. Applying principles of behavioral economics to children’s care, it reduces anxiety surrounding necessary diagnostic processes and treatments, limits the need for sedation, and allows for more efficient treatment to help patients and families heal and thrive.

This partnership between Maimonides and Hope for Henry is funded for $100,000 over one year by the Lids Foundation, the official charitable organization of the Lids Sports Group.

Hope for Henry’s Director of National Programs Kelly Beck and Program Manager Lea Failla visited Maimonides Children’s Hospital to meet with clinical leadership, provide training and materials for pediatric staff and Child Life Program specialists to implement the Super Rewards program, and distribute gifts donated by the Lids Foundation and Hope for Henry for pediatric patients.

“We are excited to begin incorporating Hope for Henry’s Super Rewards for Super Kids into our pediatric treatment model,” said Jeffrey Avner, MD, Chair of Pediatrics, Maimonides Health. “Our incredible Child Life Program specialists work tirelessly to support our patients and families through the fear and stress that often comes with hospitalization, tests, and treatment. This is one more tool for our team to make the best experience possible for these kids, helping them through the stresses of tough moments in order to focus all their energy on getting better.”

“In partnership with Lids Foundation and Maimonides Medical Center, Hope for Henry aims to significantly enhance pediatric patient experiences, reduce sedation rates, and build coping skills through our Super Rewards for Super Kids™ program; we are excited to see how this partnership positively impacts the kids and families of the Brooklyn community,” said Carolyn Fung, Chief Operating Officer of Hope for Henry.

Maimonides’ Child Life, Creative Arts, and Education Program offers a variety of services to support the emotional, social, and developmental needs of children experiencing stress due to hospitalization, and help children, adolescents, and families cope with the difficulties of serious illness and inpatient treatment.

To see photos from the launch event, click here. To download photos, use download PIN 6314.


About Maimonides Children’s Hospital 

Maimonides Children’s Hospital is the only Children’s Hospital in Brooklyn, caring for children 24 hours a day, 365 days a year. Our staff is comprised of an outstanding team of board-certified pediatric physicians, surgeons, nurses, and nurse practitioners who dedicate their lives to the health and well-being of children. Our team of board-certified pediatric specialists collaborate with the team to ensure each child receives the expertise and best care possible in an environment created and designed for their comfort. For additional information, please visit


About Maimonides Health

Maimonides Health is Brooklyn’s largest healthcare system, serving over 320,000 patients each year through the system’s 3 hospitals, 1,700+ physicians and more than 80 community-based practices and outpatient centers. The system is anchored by Maimonides Medical Center, one of the nation’s largest independent teaching hospitals and home to centers of excellence in numerous specialties and Maimonides Midwood Community Hospital (formerly New York Community Hospital), a 130-bed adult medical-surgical hospital; and Maimonides Children’s Hospital, Brooklyn’s only children’s hospital and only pediatric trauma center.

Maimonides’ clinical programs rank among the best in the country for patient outcomes, including its Heart and Vascular Institute, Neurosciences Institute, Bone and Joint Center, and Cancer Center. Maimonides is an affiliate of Northwell Health and a major clinical training site for SUNY Downstate College of Medicine. For additional information, please visit

About Hope for Henry Foundation

Hope for Henry is reinventing how hospitals care for children and their families through innovative, scientifically tested programs that help hospitalized kids confront the challenges of serious illness, adhere to their medical plans, and thrive. Founded in 2003 and led by social innovator, patient advocate, and author Laurie Strongin, Hope for Henry has served more than 120,000 children in hospitals around the country.

About the Lids Foundation 

The Lids Foundation is a 501(c)(3) charitable organization and the philanthropic support arm of Lids Sports Group. The Lids Foundation works to engage young people in the communities where Lids Sports Group operates to become active in sports-related activities that promote healthy lifestyles as well as leadership and growth opportunities. It accomplishes its mission primarily through offering resources – be it in the manner of time, expertise, funds, or materials – to nonprofit organizations with goals and values that align with those of the Lids Foundation. To find out more about the Lids Foundation, visit

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